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Creating and maintaining a professional Facebook page can be an effective marketing tool.
It shows your potential clients that you are internet savvy and doing everything you can to market their property.
This helpful link will walk you through creating your own page:
https://www.facebook.com/help/104002523024878
1. Be consistent
Get in the habit of posting something on your page once a day, or every other day. Any more than that, and people who haved liked your page may "Unfollow" you, to avoid receiving too much real estate news on their timelin.
2. Vary your posts
Feel free to post a link your latest listing now and then, but also post other things people will find helpful, interesting, or funny. These posts are more likely to get shared, liked, or commented on, which is the goal. Exposure.
3. Respond promptly to comments
It is important to check your page for comments daily, and respond so people don't feel ignored. Even negative comments give you a chance to shine. Respond professionally and courteously.
4. Links
Include only one link per post. If you try to post multiple links in one post, only one link will get clicked on, and the other will be ignored. If you need to say more, break it up into 2 or 3 posts. If the link is ridiculously long, you can use a free website like Bitly.com to provide you with a shortened link.
5. Keep it short
Facebook users read news in bite-sized portions. If your post is longer than 150-200 characters, it is unlikely people will stop and take the time to read it all. Instead, include a link to your blog or another website where they can get more of the story if they have time.
5. Don't get sucked in
It's easy to waste time on Facebook, but you won't recoup the cost of that investment of added time. 10-15 minutes is all you really need to spend on your Facebook page at a time.
